In today’s digital world, making sure you know what information you’re sharing—and how it’s being used­—is more important than ever. You shouldn’t have to guess what data is being collected about you, and you shouldn’t have to worry whether it’s safe.

Our privacy policy is guided by three principles:

  • Transparency: You have a right to know what personal information we collect.
  • Confidentiality: When you share information with us, you’re sharing it with only us.
  • Control: You get to choose what you share and what you don’t share.

All information we gather is for the purpose of optimizing your HSLDA Action experience. Whether you’re a long-time donor or a potential member, our goal is to give you an experience that’s personalized and relevant to you. At the same time, we respect your privacy and do our best to protect any and all information you’ve shared with us.

Continue reading to learn more about the types of data we gather and what we use it for. Any data you provide to us can be updated or deleted by sending us an email.

What Kinds of Data We Collect

Identity & contact information

Giving you the best HSLDA Action experience starts with knowing a little bit about who you are. When you’re filling out a form on our website, it usually asks for your name, email address, and/or phone number. This is so that we can keep in touch. We also gather information about US citizenship status and employer and occupation information as part of the membership application process. This is necessary for the purposes of political contributions.

To edit your name or contact information please reach out to us by calling (540) 338-8292, or clicking “Contact Us” at the bottom of this page. 

Transactions

When you donate to HSLDA Action, purchase a product or service, or pay for your membership, data is collected about that transaction—such as the purchase date, amount, and type or category. We periodically review transactions and combinations of transactions to better understand your needs and recommend products or services you may find helpful.

Location

We gather location data on all of our members, donors, and customers in the form of a mailing address given during the application or checkout process. As you browse our website, we may also collect your location from your IP address (or ask you to identify your location) so we can better customize the content you see or the alerts and messages you receive. Our intent is always to give you the most relevant information based on where you live. While location data is connected to many of our internal systems, we do not provide your location to outside parties.

Personal attributes

During the course of your application or other interactions, we may learn details about your personal life, such as participation in homeschool co-ops or groups, military or missionary service, how long you have been homeschooling, or even income statements. Some of this information helps us identify discounts you can receive on our products or services. Additionally, since some offers and resources from HSLDA Action are relevant to limited segments of our membership, we often customize these offers based on personal attributes.

Survey data and form submissions

Taking a survey is always optional with HSLDA Action. But if you do take a survey, we will often collect demographics and interest information as part of the questions. This data in turn may be used to identify offers or resources that fit the responses you’ve given. Information you submit in forms on our website may also be used to give you a more personalized and streamlined HSLDA Action experience. Submitting a form is always optional, though in some cases it may be necessary to access certain resources we provide.

Note: HSLDA Action frequently uses third-party platforms to present surveys, so we strongly recommend not describing a legal situation or asking for legal advice in a survey response.

Engagement or interactions

HSLDA Action monitors activity on our website as well as on emails we send. This includes learning what HSLDA Action web pages and emails you view, how and when you view them, and what you do next. Our hope is that we can identify topics of interest and evaluate our messaging to better serve you. To accomplish this goal, we use a variety of tracking and data collection methods, such as cookies, redirect links, and tracking image pixels.

We sometimes use third-party services to collect, combine, and aggregate user engagement data. (We don’t let them gather this data without your consent.) Here is a list of the services we use. For some, we link to instructions on how to remove your data:

  • Hotjar: To learn what information Hotjar may have collected and find out how to disable that tracking, go here. This page also includes information about how to block all cookie tracking.
  • Facebook
  • Marketing Cloud Account Engagement: Tracking data can be blocked and deleted, please email us for instructions.
  • Google Analytics: Google provides one method to prevent tracking here.
  • Hootsuite
  • Quora
  • VWO (Visual Website Optimizer)